Segredos para Propaganda I

Aqui começa uma série de dicas para propaganda:

Como as pessoas se tornam mais imunes à propaganda, a importância de criar uma propaganda que cative a atenção do seu publico alvo e enconraja-os a responder se torna vital.
Uma propaganda ruim se perde no espaço enquanto uma boa salta à vista e à atenção:
Segredo 1:
Voce não precisa de uma agencia de propaganda para criar uma que venda


...

Hospedagem na Web Grátis

 

Ola pessoal, achei este site de hospedagem grátis, se alguem precisar:

 

Hospedagem na Web Grátis, sem propaganda, sem letras miúdas.

O Que voce vê é o que voce têm.

 

Aqui o que voce pode ter :

 

350 MB Espaço em Disco

100,000 MB em Uso da banda

Subdominio gratis ou seu próprio dominio registrado

Instalador automatic  (20 Scripts Populares)

Acesso via FTP e Web

Construtor fácil de Web

5 Bancos de dados MySQL Databases com suporte complete a PHP

Zend & Curl Enabled

Ativação imediata!

 

Entre agora e registre seu site com ativação imediata - http://www.000webhost.com/77654.html

 

Repassem aos amigos.

Search Engine Ranking: How to Improve your Search Engine Position

Your search engine ranking depends on a number of factors: assuming you get listed in the first place. If you have managed to get that listing then you can improve your search engine position by means of links back to your website and also by improving your content.

Significant improvements, however, will likely involve radical restructuring of your website, and would have been better thought out before building your site.

Many so-called SEO experts will attempt to make sure that all your meta tags are in place, even though they have little bearing any more on your search engine rank, be that on Google, Yahoo, MSN or Ask.

They might even have a look at your internal linking, but once you have built your website it is too late for that. Your internal linking strategy should have been formulated prior to constructing your website. There are ways to design a site to be search engine friendly, and I use them all the time.

The very first two websites I tried these techniques on each reached page #1 on Google for their main keyword within less than a month. They were listed within two days due to other techniques I use, but their high listings were due to the site design. I then designed a third, and true to form, it reached page #1.

You want that success as well, and it is not difficult to achieve. However, it involves starting from the bottom up, although there is a lot that you can do with your existing website apart from just playing around with meta tags. I am not suggesting that you shouldn't make sure that you have meta descriptions and a title tag in your html, but they are nothing like as significant as the changes I make to my websites to improve their search engine ranking. Not even close!

There are a number of changes you can make to improve your search engine position, ranging from your internal linking to the way you lead the spiders around your site.

Just ask yourself one simple question: what determines your search engine rank on Google? How does Google calculate your search engine position? That's the first thing you have to learn if you want to improve yours. You have to know your enemy to beat him.

It's not only links, as many would have you believe, or I would never have achieved a Page 1 position so quickly. In fact of my two main websites, one is at ~1 and the other at #2 for their main keyword: the titles of their first page. I achieved that by using a silo structure in my website design, but not only that. Many people use silos without achieving high search engine ranking.

I added a little more, and made sure that the search engine spiders moved from one section of my home page to another, exactly as I wanted them to, before leaving for the next page at exactly the point I wanted it to.

It's not difficult, and you can do it too. In fact anybody can get a top search engine ranking, or improve their search engine position (everybody can't be top!), with just a little thought, and by using a couple of simple rules when designing their web pages.

One of these is by using a silo structure, and the other is by careful use of their html, and of their internal links.

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About the Author: Peter Nisbet - If you want to learn how I achieve my high search engine ranking positions, visit SEOcious where I will show by means of screenshots of my html exactly what I do, and also how I lead search engine spiders as though they were on a lead.

32 Most Important SEO Tips

Following these simple tips will definitely boost your traffic and search engine rankings for free.

1. Make sure your site is not under construction, incomplete, with little or no unique content.

2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are powered by these four leading search engines. Submit also your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as del.icio.us, furl, etc.

3. Submit your sitemap to Google, Yahoo, MSN and ASK.com (sitemap for search engines usually in XML format)

4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)

5. Create unique and rich content sites. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.

6. Check your keywords and make sure they are relevant and actually are contained in your site. Avoid keywords stuffing.

7. Use text instead of images in your content, links and important subjects.

8. Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords.

9. Title tag should be 60-80 characters maximum length.

10. Meta tag description should be 160-180 characters including spaces. (about 25-30 words)

11. Meta Tag keywords must be 15-20 words maximum.

12. Optimize Pages with Headings (H1, H2, H3..) containing your site's primary keywords.

13. Validate your CSS and HTML. Check for errors and broken links.

14. If your site contains dynamic pages(i.e., the URL contains a "?" character), make sure you use SEO friendly URLs. Search engines' spiders having difficulty indexing dynamic pages.

15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.

16. Use Lynx as text browser to check your site. (http://lynx.isc.org/)

17. Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.

18. Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.

19. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/wc/faq.html to learn more about Robots.txt file.

20. Do not attempt to present different content to search engines than what you show to your site visitors.

21. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.

22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affects your search engine rankings.

23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.

24. Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.

25. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affect your site's reputation.

26. Do not attempt to create pages that contains phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.

27. Make your site useful and informative.

28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site's visibility, popularity and rankings. Search engines consider links as votes to your site.

29. Check your page link structure. Every page should be reachable by a single static text link.

30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.

31. Do not buy or sell links.

32. Do not create sites that contains purely affiliate links and no valuable content that are useful to the users.

I hope these tips will add more popularity and visibility to your site. Enjoy!

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About the Author: Edwin Reyes is a Web Developer and the Webmaster of Findmesoftware.com, a Philippine based website that provides free software downloads, tools, reviews, online tips, blogging resources, tutorials and Free SEO Tools and Software Download.

Visões de um Projeto

 

Ten SEO Mistakes Made on Database Driven Websites

Search engine friendly websites is one of those often heard phrases, both from web site development companies and from their clients. Everyone knows that this is important to have, and yet it is one of the things that is actually often overlooked.

Search engine optimisation companies actually spend a lot of their time analysing a website and removing barriers to the search engines ranking a site highly. At the web development level, it is possible to build a site that is perfectly search engine friendly. One of the hardest types of sites to get right though are database driven websites. Listed below are ten of the most common issues that are created, often unknowingly, in the development process of a dynamically generated web site.

1. Pages with duplicate content - not enough differential areas within the pages, so that only small areas of the page change from page to page. It is essential that enough of the page text changes for the search engines to see an appreciable difference between one page and the next.

2. Pages with duplicate page titles - the page title is a great indicator to the search engines of the primary content of the page. Whilst this is often unique on sites such as e-commerce websites, it is often overlooked in other sites, particularly where small areas of the site are generated from a database, such as news pages.

3. Pages with duplicate meta descriptions - again, this is easy to overlook and set a global or category level meta description. These give the search engines a reason to penalise your site for not giving them enough information, and again, creating a unique meta description for every page is an essential SEO task.

4. Using auto-generation of pages as a shortcut instead of creating good content. This is linked quite closely to point 1, where it is possible to create pages that have only a tiny percentage difference between them. Databases are fantastic ways of storing information, but you still need to put the work in to fill them with content. Unique information about the subject of the page will immensely help both the long tail and the ability of the search engines to determine that a page is valuable.

5. Creating pages that are hidden behind form submissions or javascript postbacks that cannot be accessed by a search engine crawler. This is far more common that is generally realised. For instance .NET creates postback links by default instead of proper links - potentially making huge sections of a site unreachable. Likewise, it is easy to hide lovely content rich areas of your site behind a drop down selector in a form that means certain areas of the site are not visible.

6. Too many query strings - this is a common bugbear of the professional SEO, where complicated database selections create deep levels of pages, but with seven or eight &id= type strings. Additionally, some bad development methodology can leave pages with null query strings that appear in every URL but don't do anything. The answer to this is generally URL rewrites, creating much more search engine friendly and user-friendly URLs!

7. Putting query strings in different orders when accessed through different places - this can create duplicate content issues, which can cause major penalties.

8. Not using user language to generate automated pages - if you are going to create a database driven website that uses words in the query strings (or better in rewritten URLs) make sure that you use words that will help you with SEO - if you sell widgets, make sure you are using the word widgets somewhere in the URL instead of just product= or id= - keyword research can assist with this.

9. Not allowing the meta data and title to be edited easily after the site build. It is possible to hardcode the generation of meta information into a database that doesn't allow it to be edited later. Creating a mechanism for modifying this information initially helps everyone at a later stage when the information needs changing without shoehorning it into an already developed structure.

10. Creating keyword stuffed pages by using auto-generation. Once upon a time, search engines quite liked pages with high densities of your keywords, but now these are likely to get you marked down rather than up. So be aware when creating pages that long pages with lots of your products on can create too high a density. For instance listing blue widgets, light blue widgets, navy blue widgets, sky blue widgets is going to create a page with a very dense page for the phrase "blue widgets".

These are just 10 of the most common potential optimisation pitfalls when creating dynamic websites. There are many more facets to producing a great database driven site, including user friendliness, speed, performance and security, but they all add together to make the best solution to your needs.

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About the Author: Mark Stubbs is a freelance writer who specialises in internet marketing and web site development. For more information on database driven websites he suggests that you visit www.obs-group.co.uk.

How to Dominate Google Rankings; Easy as 1, 2, 3!

By Scott Jason (c) 2008

 

Search engine optimization has changed a lot over the years. What worked a few short years ago can get your site banned from Google today.

Actually, let me rephrase that... Search engine optimization tricks have changed a lot over the years. But in truth, good solid SEO practices have remained stable and work better today than in years past. Why better? Because so many others keep trying to win with tricks that Google hates. This leaves you to reap the rewards of methods that Google loves!

The most important thing to realize is that Google, and other popular search engines place 90% and MORE of their ranking preferences on content and links. Keywords are still important, but only in the content of your pages; not in META tags like the old days.

It's that simple. And just as simple is how to accomplish that top ranking...

1.) First you need to find the best keywords and place them just right in your page's content.

2.) Next you need to find, get and manage great inbound links.

3.) Last, you need to closely monitor your progress (and your competition!)

Goal 1: Find the Best Keywords

Let's use Google's own keyword database to see what search terms are best to target. Go to https://adwords.google.com/select/KeywordToolExternal and enter any keyword or keyword phrase you think your future customers are looking for. Now get ready for a LOT of great results!

INSIDER TIP: Use specific and "long tail" keyword phrases whenever possible. One of my clients is in national floral delivery. Here's a real example of how my business partner and I put that business at number one ,on Google with the perfect keywords...

The client had been paying per click for the term "flowers" and barely breaking even after spending tens of thousands of dollars per month in PPC costs. We not only gave him much better targetd keywords for his pay per click campaign, at one tenth the cost, but also made jim number one for his new primary keyword using the methods described later in this article. Before we go too deep however, let's look at the new keywords and the logic used to get there...

Instead of just the word "flowers", which has 233,000,000 competing pages on Google, we looked at what he really wanted to attract visits for. Although there are lots of possibilities, we will stick with just one example that saves him about $35,000 per month in PPC expenses and gives him another $100,000 per month in profit. We first evaluated "send flowers", which has 1/10th the number of competing pages. Then we asked him to try "think like people speak" (I.E./ I'm "sending flowers" to my mom.) As it turns out, a lot more people are searching for "sending flowers" than are searching "send flowers" and "sending flowers" has less than 1% of the competing web pages as the search term he started with, "flowers". Now that's impressive!

Use this method of keyword determination (get exact and use longer keyord phrases when appropriate) and you have will have an instant advantage over about 99% of your competitors.

Once you have your keywords selected, take the top three or four and list them in order for best to second best and so on.

Goal 2: Develop the Best Possible Content

Content is King! The ability to create search engine friendly web content, optimized for real people, is the key to your success. Modern search engines (especially Google) can read a page just like any person would thanks to natural text algorithms. Now Google can tell in nanoseconds if your web pages were pages for real people or just to get better ranking. With the following tip, you can easily do both!

Step A.) Call a good friend and tell him or her what you want to tell your web visitors. Then immediately write it down as close as you can remember it. If you can record the conversation, it's even better.

Step B.) Now simply review your text and place your top keyword as close to the beginning of the opening sentence or two as possible. Then place your next most important keyword someplace else toward the beginning of that same first paragraph. Try to get your third keyword into the last sentence or two of your first paragraph or at the beginning of your next paragraph if it fits better.

Step C.) Now place just one instance of each keyword in the next few paragraphs, anywhere they fit well. So if you have six more paragraphs before the final, each keyword should be three times total (once in paragraph 1, twice in the remaining 6 paragraphs with one mention of a single keyword in each paragraph.)

Step D.) For the last paragraph, do the opposite of what you did for the first paragraph and place your least important keyword toward the beginning of the paragraph and your most important toward the end. This shows the search engine consistency of topic.

Step E.) Last but not least, don't repeat any keyword more than four times per page and always let the text flow naturally.

Part 3: Get Great Links and Monitor Your Site

Getting and maintaining high quality inbound links typically accounts for more than 75% of today's search engine optimization success on Google. Getting these links is the crucial step that will get you over the top and keep you there! But you also need to monitor your progress and your site's status (not just ranking but how search engines REALLY see it). This will tell you more than just where you are but also where you are likely to be. Back in the day we did all link work and monitoring by hand. And I can tell you that it took a long time (My business partner and I spent about sixteen hours each week, per site!) My advice to you is to do what we did and find a good SEO tool that does the heavy lifting and time consuming work for you. Buying the right product is easily the best money you'll ever spend on your site's marketing and publicity.

As for products, there are some good ones out there. I used one called WebPosition Pro for a couple years. I ended up switching to another called SEO Elite because it has automated linking, which is the most time-consuming aspect of my SEO efforts. However, both are fantastic products for tracking and reporting.

Number 1 Pick: SEO Elite

Cost = $167 (lifetime free upgrades and no annual fees)

Personal Results: 121 top 5 rankings on Google in 3 weeks; Mostly 1's and 2's

Favorite Features: Finds the best link partners, including special "Authority" link partners that count for more with Google; Automates link process; Provides great Site Monitoring

Comments: I bought SEO Elite in 2005 and have used every upgrade (all are free.) I got rid of my other products since this one did a better job for me and does not have any ongoing fees.

Number 2 Pick: WebPosition

Cost = $389 WebPosition Pro or $149 Standard (plus $99 per year subscription fees for either)

Personal Results: 44 top 5 rankings in Google in eight weeks; Mostly 3's and 4's.

Favorite Features: Site Monitoring; Great reporting; Site Critic

Comments: I stopped using WebPosition because there were no automated linking capabilities and did not want to continue paying the $99 per year in ongoing fees. I did however really like the reporting.

That's about it. Now you're ready. Good luck!

About The Author
Scott Jason has been an SEO professional since 1999 and is the founder of BestSEOcopywriting. Over the past nine years he has worked with hundreds of clients he has secured thousands of top placements on Google, Yahoo, MSN and more.